Multi-touchpoint Branding
Shelley co-owns and operates a wallpaper design and manufacturing company, which in its first year of business has grown to include custom design projects for Live Nation, Marriott Hotels, and celebrity clients. Fine & Dandy Co. has been featured a number of times in House & Home magazine, CityLine, Interior Design magazine and named one of the 3 best wallpaper companies globally by Origin Magazine.
Print and digital campaign
Branding
Tradeshow Booth Design for The Interior Design Show in Toronto
Tradeshow Pop-Up Leave Behind
A mini diorama and reminder of our booth literally flew off of our shelves. We were listed in Interior Design Magazine’s roundup in the top 10 best of show.
Launched new app with print, Facebook, and Instagram stories.
Written by Rebecca Gillis
Bunz Trading Zone needed a summer campaign. Key message being that you can get free beer with Bunz.
Written by Rebecca Gillis
I Simplii loved combining two of my favourite things: paper art + cash
Client: Simplii Financial.
Production Studio: savedground.com
Blysscloud Brand / Multi-touchpoint Branding
Blysscloud is a website/online magazine, community and luxury brand dedicated to providing sophisticated cannabis related content from a womens perspective.
I designed, illustrated and created a shareable GIF to accompany a blogpost about Jackie O. This GIF was well received and liked by Justin Trudeau himself!
I designed the logo, gift box and Facebook messaging geared to men to inspire purchase of the Mother’s Day Blyssbox, for the women in their lives. A curated monthly gift box campaign launched on Mothers Day.
Mixed media: Charcoal, conte, and acrylic
Slim-Fast / Print and Posters
Posters were featured at bridal shows. Samples were given to future brides (when asked)
Written by Shawn McClenny
linkedin.com/in/shawn-mcclenny-04246384
360º Campaign
How did we raise awareness on the prevalence of childhood hunger in Canada?
By designing a public engagement campaign during Nutrition Month that helps to raise the profile of Breakfast for Learning targeting at a youth/high school audience. Kids were encouraged to ‘throw food’ in Canada's largest #foodfight - a social media campaign to ignite an online response to child hunger in Canada.
Product photography and design
Redesign and branding of Stela’s Coffee Bar.
Developed a unique way to highlight wallpaper on supplied elevations.
Microsoft tasked us with creating excitement around the launch of the Xbox 360 with a (very) small budget. The launch was held at a secret location. We posted notes all over Queen St. West containing GPS coordinate units leading to the party.
Written by Richard Boehnke
A beauty company that does things differently. Prettyparty’s Mane Changer is a revolutionary hair extension that allows you to have perfect hair in 30 seconds.
I created the logo, packaging, social, and redesigned the website.
Public Health and Recreation downloadable Infographic
Magazine insert & Pop-up
When the tab is pulled, we see a series of minus results becoming a positive result on the test strip. A litter of baby bunnies pop up.
Copy: If at first you don’t succeed, try try again.
Written by Richard Boehnke
TIF Toronto Improv Festival - Branding, Advertising and Merchandise
Posters featured crude artwork (illustrated by myself and sally), in keeping with the "improvised" theme. All of the lines are genuine dialogue from live Improv shows.
T-Shirts were sold at the venue. The design was a huge hit with comedy fans, vampires, zombies, and of course, Swiss people.
written by Sally Smallwood
